Sony BRAVIA XR-77A95LPU 77 inch OLED TV – Smart 4K HDR: Brilliance Beyond Expectation
Sony BRAVIA XR-77A95LPU 77 inch OLED TV – Smart 4K HDR redefines home entertainment with its groundbreaking QD-OLED panel, delivering visuals that are not just seen but felt. Experience a leap in brightness and colour fidelity, bringing your favourite films, shows, and games to life with unparalleled depth and vibrancy. This television is engineered for those who demand the very best in picture and sound quality.
Key features
- QD-OLED Panel Technology — Boasts up to 200% greater brightness compared to conventional OLED, for incredibly vivid and impactful imagery.
- Cognitive Processor XR™ — Analyzes and enhances picture and sound in real-time, mimicking human perception for lifelike realism.
- Acoustic Surface Audio+™ — The screen itself acts as a speaker, precisely synchronising audio with on-screen action.
- XR TRILUMINOS MAX™ — Expands the colour palette to reproduce a wider range of hues, ensuring stunning colour even in dimly lit scenes.
- HDMI 2.1 Gaming Features — Includes Auto Low Latency Mode for smoother, more responsive gameplay.
Benefits
- Immerse yourself in unparalleled brightness and colour saturation thanks to the advanced QD-OLED display.
- Enjoy a more natural and detailed viewing experience, as if the picture is being optimised by a filmmaker.
- Experience sound that directly emanates from the on-screen action, creating a truly captivating audio-visual synergy.
- Appreciate subtle colour gradations and a wider spectrum of hues for truly lifelike visuals, even in challenging lighting conditions.
- Gain a competitive edge in gaming with reduced input lag and enhanced responsiveness, thanks to advanced HDMI 2.1 capabilities.
At a Glance
Product Details
- Brand:
- Sony
- Model:
- BRAVIA XR-77A95LPU
- SKU:
- 10254630
- MPN:
- 4548736151116
- EAN:
- 4548736151116
Physical Specifications
- Color:
- Black
- Material:
- Metal Seamless Edge Bezel
- Dimensions:
- 1675 x 963 x 54 mm (W x H x D)
- Weight:
- 33.0 kg
Support & Warranty
- Warranty:
- 2-Year Manufacturer Warranty
- Condition:
- New
Full description
The Sony BRAVIA XR-77A95LPU represents a significant advancement in television technology, featuring a next-generation QD-OLED panel that elevates picture quality to new heights. This 77-inch smart 4K HDR television delivers an astonishing increase in brightness, reaching approximately 200% more than conventional OLED screens. This enhanced luminosity translates into more vibrant colours, deeper blacks, and stunning contrast, ensuring every scene is presented with breathtaking clarity and impact. The inclusion of the Cognitive Processor XR™ at its core allows this Sony BRAVIA XR-77A95LPU 77 inch OLED TV – Smart 4K HDR to process images and sound intelligently, much like the human brain. It optimises colours, contrast, and detail across the entire screen, creating a viewing experience that feels incredibly natural and immersive.
Complementing its visual prowess, the Acoustic Surface Audio+™ system transforms the television’s screen into a powerful speaker. Sound emanates directly from the action on screen, providing a more precise and engaging audio experience, whether you’re engrossed in a fast-paced movie or an intense gaming session. The XR TRILUMINOS MAX™ technology further refines colour reproduction, unlocking a wider spectrum of hues and delivering exquisite shades, even in the darkest of scenes. For gamers, the HDMI 2.1 support, including Auto Low Latency Mode, ensures a seamless and responsive gaming experience, keeping you one step ahead of the competition.
What’s in the box
- Sony BRAVIA XR-77A95LPU 77 inch OLED TV
- Remote Commander (RMF-TX800U)
- Power cord
- User Manual & Setup Guide
Technical specifications
How to use
- Unpack the Sony BRAVIA XR-77A95LPU carefully and position it using the provided stand or a compatible wall mount.
- Connect the power cord and ensure all necessary external devices (e.g., game consoles, soundbars) are connected via HDMI.
- Power on the television and follow the on-screen setup guide to connect to your Wi-Fi network and sign in to your Google account for smart features.
- Explore the various picture and sound modes, and adjust settings to your preference for the ultimate viewing experience.
Care & maintenance
- Gently clean the screen with a soft, lint-free microfibre cloth. Avoid abrasive materials or chemical cleaners.
- Ensure proper ventilation around the TV to prevent overheating; do not block air vents.
- Keep the remote control’s batteries fresh for optimal performance and consider using a screen protector for added durability.
Who it’s for
The Sony BRAVIA XR-77A95LPU 77 inch OLED TV – Smart 4K HDR is designed for discerning viewers who prioritise exceptional picture and sound quality. It’s ideal for home cinema enthusiasts, cinephiles, and gamers seeking the most immersive and lifelike visual experience. If you appreciate cutting-edge technology, vibrant colours, deep blacks, and an intelligent processing system that enhances every detail, this television is tailored for you.
Shipping & returns
We aim to process all orders within 24 hours for swift dispatch. Standard UK delivery typically takes 2-5 business days, ensuring you receive your new Sony BRAVIA XR-77A95LPU 77 inch OLED TV within 3-5 days of purchase. Our returns policy offers a standard 30-day window for most items. For high-value electronics like this television, a 45-day return period applies, provided the product remains unopened and sealed for a full refund.
Warranty & support
This exceptional television comes with a comprehensive 2-year manufacturer warranty, giving you peace of mind with your investment. Our dedicated customer support team is available to assist with any setup queries or technical issues you may encounter, ensuring you get the most out of your Sony BRAVIA XR-77A95LPU.
Frequently asked questions
What makes QD-OLED technology superior to standard OLED?
QD-OLED combines the perfect blacks and infinite contrast of OLED with Quantum Dot technology, resulting in significantly higher peak brightness and a wider, more accurate colour spectrum compared to traditional OLED panels.
How does the Acoustic Surface Audio+™ system work?
The Acoustic Surface Audio+™ system uses specialised actuators that vibrate the screen, turning the entire display into a speaker. This unique design ensures sound originates directly from the action on screen, creating a more immersive and realistic audio-visual experience.
Can I place a soundbar in front of this TV?
Yes, the 3-way slim stand design for the Sony BRAVIA XR-77A95LPU allows you to position a soundbar neatly underneath the screen, ensuring it doesn’t obstruct your view.






























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