Sony BRAVIA XR-48A90KU 48 inch OLED TV – Smart 4K HDR
839.99£
Sony BRAVIA XR-48A90KU 48 inch OLED TV – Experience lifelike picture and sound with the Cognitive Processor XR. Enjoy vibrant colours, deep contrast, and immersive audio where the screen acts as the speaker. Fast UK delivery.
Sony BRAVIA XR-48A90KU 48 inch OLED TV – Smart 4K HDR: Experience Picture Perfection
Sony BRAVIA XR-48A90KU 48 inch OLED TV – Smart 4K HDR delivers an unparalleled viewing experience by bringing together cutting-edge technology and sophisticated design. This exceptional television immerses you in vibrant colours and stunning detail, powered by Sony’s revolutionary Cognitive Processor XR. Discover a new dimension of entertainment right in your living room, where every scene springs to life with breathtaking realism.
Key features
- Cognitive Processor XR — Mimics human thinking for incredibly natural picture processing and enhanced depth.
- XR OLED Contrast Pro — Achieves deeper blacks and brighter highlights for enhanced realism.
- Acoustic Surface Audio+ — The screen itself becomes a speaker for perfectly synchronised sound.
- XR TRILUMINOS PRO — Unlocks a wider palette of colours for vivid and lifelike imagery.
- XR OLED Motion — Minimises blur for exceptionally smooth and clear action sequences.
Benefits
- Experience visuals that are richer, deeper, and more vibrant than ever before.
- Enjoy audio that emanates directly from the on-screen action for ultimate immersion.
- Witness stunning clarity in even the fastest-paced scenes, free from distracting motion blur.
- The intelligent processing adapts to what you’re watching, optimising every element for a natural look.
- Elevate your home cinema with a premium design that complements any modern living space.
At a Glance
Product Details
- Brand:
- Sony
- Model:
- BRAVIA XR-48A90KU
- SKU:
- 10238585
- MPN:
- 4548736138421
- EAN:
- 4548736138421
Physical Specifications
- Color:
- Black
- Material:
- Premium Metal Flush Surface
- Dimensions:
- 106.9 x 61.4 x 5.9 cm (W x H x D)
- Weight:
- 18.1 kg
Support & Warranty
- Warranty:
- 2 Year Manufacturer Warranty
- Condition:
- New
Full description
The Sony BRAVIA XR-48A90KU 48 inch OLED TV redefines home entertainment with its intelligent Cognitive Processor XR, designed to think like the human brain for truly natural and lifelike picture reproduction. This advanced processor understands how we focus, cross-analysing information to provide a depth, contrast, and texture that captivates the viewer. The OLED panel, combined with XR OLED Contrast Pro technology, pushes the boundaries of colour and contrast, ensuring that even the subtlest details are visible in both bright and dark scenes.
Experience a wider spectrum of colours with XR TRILUMINOS PRO, delivering breathtakingly realistic hues that enrich every viewing moment. The innovative Acoustic Surface Audio+ system transforms the screen into a powerful speaker, ensuring that sound originates directly from where the action unfolds on screen, creating an immersive audio-visual symphony. The XR OLED Motion technology further enhances the viewing experience by intelligently interpolating frames, minimising blur and delivering exceptionally smooth, clear motion – perfect for sports and fast-paced movies. This 48-inch 4K HDR Smart TV from Sony is not just a television; it’s a gateway to a more vivid and engaging world of entertainment, presented within a sleek, premium design.
What’s in the box
- Sony BRAVIA XR-48A90KU 48 inch OLED TV
- Voice Remote Control
- Table-top Stand
- Power Cable
Technical specifications
How to use
- Connect the power cable and press the power button.
- Follow the on-screen instructions to set up your network and initial preferences.
- Use the included remote to navigate menus, select apps, and control playback.
- Explore the extensive range of 4K HDR content available through built-in streaming apps or connected devices.
Care & maintenance
- Gently clean the screen with a soft, dry microfibre cloth.
- Avoid using abrasive cleaners, solvents, or excessive moisture.
- Dust regularly with a soft brush or cloth to maintain appearance.
Who it’s for
The Sony BRAVIA XR-48A90KU 48 inch OLED TV – Smart 4K HDR is ideal for cinephiles and discerning viewers who demand exceptional picture and sound quality in a more compact screen size. It’s perfect for medium-sized living rooms, bedrooms, or home offices where a premium viewing experience is desired without overwhelming the space. If you appreciate natural colour reproduction, deep blacks, precise motion handling, and integrated smart features, this Sony OLED TV is an excellent choice. It’s also for those who value intelligent processing that adapts to content and enhances realism.
Shipping & returns
We aim to process all orders within 24 hours for swift dispatch. Standard shipping typically takes 2-5 business days within the UK, meaning you’ll generally receive your order within 3-5 days total from purchase. We offer a standard 30-day return window for most products. For high-value electronics like this television, a 45-day return window applies, provided the item remains unopened and sealed for a full refund.
Warranty & support
Enjoy peace of mind with a comprehensive 2-year manufacturer’s warranty included with your Sony BRAVIA XR-48A90KU. This warranty covers manufacturing defects, ensuring your investment is protected. Should you have any questions or require assistance with setup or operation, our dedicated customer support team is available to help you get the most out of your new Sony BRAVIA XR-48A90KU 48 inch OLED TV – Smart 4K HDR.
Frequently asked questions
What makes the Cognitive Processor XR special?
The Cognitive Processor XR is designed to mimic human cognition, analysing content in a way that goes beyond conventional processing. It cross-references numerous elements simultaneously to produce a picture that is remarkably natural, with enhanced depth and subtle nuances that often go unnoticed.
Is the Acoustic Surface Audio+ system effective?
Yes, the Acoustic Surface Audio+ system is highly effective, turning the entire screen into a speaker. This ensures that sound is perfectly synchronised with the on-screen action, creating a more immersive and realistic audio experience compared to traditional TV speakers.
What is the benefit of XR OLED Motion?
XR OLED Motion technology significantly reduces motion blur, especially in fast-paced scenes like sports or action movies. By intelligently inserting frames, it provides a smoother, clearer, and more fluid viewing experience, making every moment sharp and defined.
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