Sony BRAVIA XR-42A90KU OLED TV – Smart 4K HDR
809.99£
Sony BRAVIA XR-42A90KU OLED TV – Experience natural picture and sound with the Cognitive Processor XR, XR OLED Contrast Pro, and Acoustic Surface Audio+. Enjoy smooth gaming with Auto Low Latency Mode and access all your favourite streaming services. Fast UK delivery.
Sony BRAVIA XR-42A90KU OLED TV – Smart 4K HDR – Cinematic Brilliance & Immersive Sound
Sony BRAVIA XR-42A90KU OLED TV – Smart 4K HDR brings an unparalleled viewing experience into your home, meticulously engineered to replicate how humans perceive the world. This remarkable display leverages Sony’s groundbreaking Cognitive Processor XR to deliver astonishingly natural picture quality and sound that emanates directly from the screen itself, immersing you in every scene. Discover the future of home entertainment with this exceptional television.
Key features
- Cognitive Processor XR — Analyzes and enhances picture and sound in real-time for a more lifelike experience.
- XR OLED Contrast Pro — Elevates OLED’s inherent contrast for deeper blacks and dazzling brightness.
- XR TRILUMINOS Pro — Reproduces a wider, more vibrant colour palette for stunningly realistic images.
- Acoustic Surface Audio+ — The screen itself acts as the speaker, precisely matching sound to the on-screen action.
- XR OLED Motion — Minimises motion blur with extra frames for crisp, clear movement, even in fast-paced scenes.
Benefits
- Experience visuals that are incredibly lifelike and natural, just as the creator intended.
- Enjoy unparalleled sound immersion where audio precisely follows the on-screen action.
- See a spectrum of colours that are richer and more nuanced, even in challenging lighting conditions.
- Benefit from fluid, clear motion for sports, gaming, and action sequences.
- Transform your living room into a sophisticated entertainment hub with a premium, minimalist design.
At a Glance
Product Details
- Brand:
- Sony
- Model:
- BRAVIA XR-42A90KU
- SKU:
- 10238591
- MPN:
- 4548736138407
- EAN:
- 4548736138407
Physical Specifications
- Color:
- Black
- Material:
- Premium Metal Flush Surface
- Dimensions:
- 93.7 cm x 54.9 cm x 5.6 cm (W x H x D) without stand
- Weight:
- 19.7 kg without stand
Support & Warranty
- Warranty:
- 2-Year Manufacturer Warranty
- Condition:
- Brand New
Full description
Experience entertainment like never before with the Sony BRAVIA XR-42A90KU OLED TV. At its heart lies the revolutionary Cognitive Processor XR, designed to think like the human brain and intelligently analyse content to deliver astonishingly natural picture quality. This processor enhances colours, contrast, and detail, ensuring that every image is rendered with depth and vibrancy, similar to how a master filmmaker would meticulously craft each frame. The XR OLED Contrast Pro technology further refines the OLED panel’s capabilities, boosting colours and contrast for an even more captivating visual experience.
For those who appreciate true-to-life colours, the XR TRILUMINOS Pro technology on the Sony BRAVIA XR-42A90KU OLED TV reproduces a wider spectrum of hues, even in darker scenes, providing breathtakingly beautiful and accurate colours. Complementing the stunning visuals is the innovative Acoustic Surface Audio+ system, where the screen itself transforms into a powerful speaker. This unique technology ensures that sound originates precisely from where the action is happening on screen, creating a truly immersive audio-visual synergy. If you’re seeking an exceptional display that prioritizes intelligent processing and sonic accuracy, the Sony BRAVIA XR-42A90KU OLED TV is an outstanding choice.
What’s in the box
- Sony BRAVIA XR-42A90KU OLED TV
- Voice Remote (RMF-TX800U)
- Power Cable
- Table-Top Stand
Technical specifications
How to use
- Unpack the Sony BRAVIA XR-42A90KU OLED TV and assemble the stand, or prepare for wall mounting.
- Connect your HDMI devices (gaming consoles, Blu-ray players, soundbars) to the appropriate ports.
- Connect to your home network via Wi-Fi or Ethernet for smart features and updates.
- Use the intuitive on-screen setup guide and voice remote to personalise your settings and explore content.
Care & maintenance
- Gently wipe the screen with a soft, dry microfibre cloth. Avoid abrasive cleaners or liquids.
- Dust the frame and stand regularly with a slightly damp cloth, ensuring it’s wrung out well.
- Keep the ventilation ports clear to ensure optimal performance and prevent overheating.
Who it’s for
The Sony BRAVIA XR-42A90KU OLED TV – Smart 4K HDR is perfect for cinephiles and discerning viewers who demand the absolute best in picture and sound quality. It’s ideal for those who appreciate subtle details, vibrant colours, and immersive audio that truly pulls you into the content. Gamers will also benefit from its advanced motion handling and low input lag, making it a versatile choice for any home entertainment enthusiast. If you’re looking to upgrade to a premium viewing experience that showcases films, sports, and games in stunning clarity, this Sony OLED is an exceptional investment.
Shipping & returns
Your order will be processed within 24 hours, ensuring swift dispatch. Standard shipping typically takes 2-5 business days within the UK. You can expect to receive your new Sony BRAVIA XR-42A90KU OLED TV – Smart 4K HDR within 3-5 days total. We offer a standard 30-day return window for most items. For high-value electronics like this television, a 45-day window applies, provided the item remains unopened and sealed for a full refund.
Warranty & support
Enjoy peace of mind with a comprehensive 2-year manufacturer’s warranty included with your Sony BRAVIA XR-42A90KU OLED TV. Our dedicated customer support team is available to assist with any queries or issues you may encounter. Register your product to access support resources and warranty services easily.
Frequently asked questions
What makes the Cognitive Processor XR unique?
The Cognitive Processor XR is Sony’s industry-first technology that mimics human thinking. It cross-analyses numerous elements simultaneously, such as focus, colour, contrast, and detail, to create a more natural and lifelike picture and sound experience that you won’t find on other TVs.
How does Acoustic Surface Audio+ work?
Acoustic Surface Audio+ utilises specialised actuators that vibrate the entire screen to produce sound. This innovative design means the screen itself acts as the speaker, precisely aligning the audio with the on-screen action for a more immersive and realistic audio-visual experience.
Is this TV good for gaming?
Absolutely. The Sony BRAVIA XR-42A90KU OLED TV – Smart 4K HDR features HDMI 2.1 ports for high refresh rates (up to 120Hz) and low input lag, along with XR OLED Motion technology for smooth, clear visuals in fast-paced games. It’s an excellent choice for serious gamers.
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