Privacy Policy

Primary Purposes

We use your personal information for the following purposes:

Order Processing and Fulfillment

• Processing your purchases of professional tools and equipment
• Managing your shopping cart and wishlist
• Processing secure payments and transactions
• Arranging shipping and delivery to your address
• Providing order confirmations and tracking information
• Handling returns, refunds, and customer support

Customer Service and Support

• Responding to your inquiries and support requests
• Providing technical assistance for tools and equipment
• Managing your account and preferences
• Resolving issues and disputes
• Providing product recommendations and advice

Website Improvement and Personalization

• Personalizing your shopping experience
• Recommending relevant products based on your interests
• Improving our website functionality and user experience
• Analyzing usage patterns to enhance our services
• Developing new features and product offerings

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business:

• Payment processors (PayPal, Stripe) for secure transactions
• Shipping and delivery partners for order fulfillment
• IT and hosting providers for website maintenance
• Analytics services for website improvement
• Customer support platforms for service delivery

Legal Requirements

We may disclose your information when required by law or to protect our rights:

• Compliance with legal obligations and regulations
• Protection of our rights, property, or safety
• Prevention of fraud or security threats
• Response to lawful requests from authorities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to the same privacy protections.

Security Measures

We implement comprehensive security measures to protect your personal information:

• SSL encryption for all data transmission
• Secure payment processing with PCI DSS compliance
• Regular security audits and vulnerability assessments
• Access controls and authentication measures
• Data backup and disaster recovery procedures
• Employee training on data protection practices

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Account information: Retained while your account is active
• Order data: Retained for legal and accounting purposes
• Marketing data: Retained until consent is withdrawn
• Analytics data: Retained for business improvement purposes

Data Transfer Safeguards

Your personal information is primarily processed within the UK and European Economic Area (EEA). When we transfer data outside these areas, we ensure appropriate safeguards are in place:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by UK authorities
• Binding corporate rules for internal transfers
• Certification schemes and codes of conduct

Third-Party Services

Some of our service providers may be located outside the UK/EEA. We ensure these transfers comply with UK data protection law and maintain the same level of protection for your data.

Age Restrictions

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Parental Consent

If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete such information promptly.

Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. When we make changes, we will:

• Update the “Last Updated” date at the top of this policy
• Notify you of significant changes via email or website notice
• Obtain renewed consent if required by law
• Provide clear information about what has changed

Continued Use

Your continued use of our website after any changes to this policy constitutes acceptance of the updated terms. We encourage you to review this policy regularly to stay informed about how we protect your privacy.